Brand Strategy Structures

25 Mar Brand Strategy Structures

The various branding strategies that businesses can employ to build and market their brands are referred to as “brand strategy structures.” These strategies consist of:

Personal branding

Here, the brand is built around an individual and their name. For example, Bolanle Banwo, Tola Alabi, etc. Professionals who wish to enhance their reputations and position themselves as thought leaders in their fields frequently utilise personal branding. There are several ways to build your personal brand, including social networking, blogging, public speaking, and writing books or articles. Those who have a strong personal brand can stand out in a competitive market and attract fresh opportunities.

Corporate branding

This type of brand is built around the business and delivers its messages through communication channels to its audience. For example, The Giant Creative Building a company’s or organization’s reputation is the main goal of this kind of branding. Corporate branding entails creating a distinctive brand identity that conveys to the target market the company’s values, mission, and personality. Establishing a company’s place in the market and fostering consumer loyalty and trust require this kind of branding.

Product branding

The brand is built around a product. For example, the iPhone under Apple A particular product or product range serves as the foundation for product branding. The purpose of product branding is to give the product a distinctive personality that distinguishes it from rivals and draws buyers. A distinctive value proposition, building a strong brand image, and explaining the advantages of the product to prospective buyers are all necessary for effective product branding.

Co-branding

This involves a partnership between two brands in creating products or services or promoting an event. For example, Nike and Dior’s joint collection Co-branding refers to a collaboration between two or more brands to develop a good or service. Using each brand’s advantages to produce a distinctive offering that appeals to consumers is the aim of co-branding. Co-branding can assist businesses in expanding their customer base, raising brand recognition, and developing fresh sources of income.

Umbrella branding

Here, multiple brands are built under a parent brand, leveraging their reputation. For example, The Giant Creative and The Giant Creative Academy Several brands can be created under one parent brand as part of umbrella branding. In order to establish credibility for the new brands, this sort of branding makes use of the reputation and trust of the parent brand. Companies can grow their product lines and enter new markets using umbrella branding while still maintaining a strong brand identity. To guarantee that each brand adheres to the principles and message of the parent brand, umbrella branding must be carefully managed.