Content Creation: The Brand Saver

20 Oct Content Creation: The Brand Saver

“I am not doing this again!”

Anita slammed her hands so hard on the table in her pink aesthetic room that the blue Bic pen rolled until it got to the other side of the room. She just could not start creating a long list of the people she needed to send her referral message to. 

“The pen has just found itself a new home,” she said, as she couldn’t see herself picking it up from there anytime soon. 

This is Anita’s life. The talented 23-year-old discovered her love for creativity and art two years ago and decided to pursue a career in product design. She always had the mindset that since the job came from a place of passion and love, the road to having that lifestyle she had always wanted would be a smooth one. Unfortunately, the plan was going south with the way things were going.

Anita is a product designer, but that aspect of her wasn’t known to many people, apart from those close to her. Her work life could be qualified as that of a salary earner, as her job only relied on referrals and she wasn’t making enough to sustain herself. If she didn’t get any referrals, then her business would have been a flop.

One sunny afternoon, Anita came back exhausted after spending half of her day at the bank. As usual, it was packed with people who had one complaint or another. She dashed into the kitchen to search for a cold juice that could help her relax. On the spot, she went on to scroll through Instagram feeds and saw a post that advertised an online boot camp on content creation for small businesses. She clicked on the link, and she was added to a WhatsApp group. 

“What is this content creation all about?”

“How does this work?” These were the thoughts that ran through her head.

Anita decided to do her own research before the class started. The class was fixed for the evening by 8 p.m., and she thought about having little knowledge, so she had an idea. Also, she had always heard about content creation, but she didn’t really know what it entailed.

The creation of content is what attracts customers to your company, brand, and services. Your published content attracts and makes your company more visible to potential customers and prospects. Anita read this excerpt, intrigued and wanting to know more.

The process of content creation involves providing valuable information that appeals to your person, whether it be in text, video, or audio format. The main purpose of content creation is to make your services known to people with the help of the valuable information provided, generating traffic and revenue for your business.

Anita was very excited that she saw the post on Instagram; she couldn’t wait for the class to begin so she could learn all about content creation. She wondered if her business could have a turnaround with the help of content creation. She checked the time and saw that she had 3 hours left before it commenced. 

Finally, the three-hour wait was over, and people started clicking on the link to join the boot camp. The Zoom app was used, and many people started joining. The boot camp was hosted by a company named The Giant Creative, and the session was held by a man named Dr. Poe. 

With the introduction of what content creation is, he continued by sharing the different ways content could be created. “There are different formats for content creation, but you have to first think about which will best convey the message you want to pass across”. 

He continued saying, “You can decide to do written content, like blog posts or articles. For a video format, you can do a video podcast and animations, create a YouTube channel, and make reels on any social media platform. An audio format will be a podcast, and for graphics, carousels, infographics, etc. 

Anita was jotting down almost everything the man said. She didn’t want to miss any information at all. Soon, the class came to an end. The class was an eye-opener for Anita. She now understood why her business wasn’t going well for her. She had neither a brand nor put out any content for people to know about the service she renders. 

She discovered that the more people knew her, the more people would be interested, becoming potential clients, which in turn generated revenue for her. She decided she had to work on it. 

However, she didn’t know how to begin and didn’t want to start on the wrong path. She thought about what she could do. Immediately, she went back to her Instagram page and checked for the company that held the boot camp. She found the page and checked out what they did.

Anita scrolled through and was wowed. The Giant Creative brand was the perfect answer for her. They help small businesses build their brand, gain visibility, and generate content that drives traffic to their business. This was an answered prayer for Anita. 

She immediately sent a message to the brand, and the conversation developed from there. They concluded and settled all that was needed.

Three months later, Anita couldn’t believe the results she had gotten. Her Instagram page has already grown to a thousand followers. The interest in her service was at its peak; people knew her as the product designer that she was. She got and is still getting lots of traffic, and the most important thing was that she was living her life.

She now understood the power of content creation, and this was all thanks to The Giant Creative Brand.

If you can’t get something done well, it’s better to find someone who can make it better, and The Giant Creative is that brand. Reach out to The Giant Creative Brand and change your story