27 Oct A Guide to Content Creation
The internet is a wonderful place to be, all thanks to what we see on it. You will promise yourself that you just want to search for one thing, but minutes or hours later, you find yourself going down a rabbit hole of information, all thanks to curiosity.
Your curiosity was ignited by what you read – it appealed to you and you wanted to know more, after all, no one has ever been hurt by knowing a little bit more about something juicy.
Whether it was a blog post, or a short video clip, whatever ignited your curiosity (including this) was content, and if you are curious enough to learn more about it, then this is for you.
What is Content Creation?
In simple terms, content creation refers to thinking up an idea for discussion and deciding on the best way to present it to your target audience.
Content creation goes deeper than idea generation, you also have to decide on the most appropriate way and medium to share it, which includes your keyword selection, personnel selection, tools selection, etc.
Types of Content you can create
There are different types of content anyone can make, it’s best to take a close look at each type and select the one you are most comfortable with creating. Some of the types of content you can create are;
1. Video content: you can create a video on interesting topics to drive engagement and build yourself an audience.
2. Infographic: this is an easy way to arrest your audience’s attention through a catchy visual.
3. Social media content; is highly inevitable for anyone seeking to draft in an audience on the net
4. Blog; just like what you are reading now. It is mostly written and is a long-form content type.
5. Podcast: if you feel like you have amazing ideas and you have a lot to say on a lot of topics relating to those ideas, then you can venture into podcasting.
6. User-generated content; asking your followers or audience what they want to see next on your content space is a great way to source content topics, all you have to do is gather as many are presented and prepare the content for each.
What does Great Content Look Like?
For your content to be regarded as “great” it needs to have certain characteristics such as;
1. It appeals to your audience: while creating content, you should think deeply about the individual and collective characteristics each member of your audience has and work on creating content that suits each of those characteristics. Only then will your content amass the form of interest and engagement you desire it to.
This implies that your content is filled with valuable information that your audience will find important to their differing interests and views.
2. It fills a gap: people are drawn to content when it meets an information need. You need to keep in mind that people search for information when they need guidance or when they have burdening questions; let your content be their guide and solution provider.
Who should you get aboard your Content Creation Process?
You can’t ask anyone to help you out with creating content for your brand because the different types of content require different skill sets to be perfected, some of the individuals you can call on are:
1. Writers; don’t think too much about it, if you want written content, employing the services of a writer guarantees you polished work, just ensure to employ a niche-specific writer.
2. Designers; if you want your visual content to be visually appealing, then you need a skilled designer.
3. A team of creatives: let’s be honest, some things are better done when a team of expert creatives is involved. With a team of creatives, you have an eye-opener into the hidden need of your content. Don’t worry about what team to consult, we recommend The Giant Creative Team – a combination of skilled creatives who are committed to making your brand stand out.
Now that you are armed with information on content creation, what are you doing next? Tell us in the comments.
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