Although branding and marketing are both vital components of a company, they have different functions. While marketing is the act of advertising and selling that good or service to clients, branding refers to the process of giving a company or product a distinctive identity and...
A brand can stand out in a crowded marketplace, set itself apart from rivals, and develop a devoted following with effective copywriting. In order to make it simpler for customers to recognize and relate to a brand, it can also be helpful to develop a...
Making sure that all visual components used to represent a brand, such as a logo, colour scheme, typography, imagery, packaging, website design, tone of voice, and messaging, are consistent and in line with the brand's values, mission, and personality is known as creating a consistent...
To rebrand or not to rebrand? These signs let you know that your brand in fact needs a rebrand. If you spot any of these signs, you know what to do. Your brand name doesn't depict your brand vision anymore. Does your brand name still reflect your values/goals? ...