26 Apr Setting the Pace for Creative Greatness
One thing we are known for at The Giant Creative is our branding expertise. Another thing is our ability to make waves and redefine the narrative. Our driving force is a passion to solve problems, not only for brands, but for creatives alike, which is what led to The Giants Magazine, a way to bring you a glimpse into the mind of your favourite creatives.
Riding on the immense impact the first edition made, we published another edition this year to mark our 4th Year anniversary; a giant feat for the giant brand.
You asked, we answered
We got together selected creatives as requested by our audience, a blend of photographers, designers, writers, content creators and everyone identifying as a creative. We gathered these creatives in the midst of their diversity and gave them a unifying purpose; to share with us their thoughts on the theme for The Giants Magazine 2.0.
What did we get from these creative geniuses? Value and nothing less.
We can all agree that the primary definition of creativity is the ability to innovate, and by a divine force in the creative industry, so did our featured Giants.
Permit us to indulge you as we give you a sneak peek into what The Giants Magazine 2.0 contains, telling you what some of the featured giants had to say about creativity as a tool for socio-economic and business growth.
Ifeoluwa Sopeju, a product and brand designer, mentioned creatives leveraging on marketing trends in the industry to level up. In his words, “the only way you can innovate is to understand what the trend is and gain insights from those trends to ensure that you’re able to come up with creative and innovative ideas that will not only bring new perspectives but also meet the needs of the customers.” Let’s just say that creativity is much more impactful when you hop on trends and put the needs of your customers first which would help encourage innovation.
Treasure Okure, a storyteller and writer, pointed out the constraints often placed on creatives, and we can all agree that creatives need to be free to “think outside the box,” for them to come up with the best ideas. In her words, “creatives are not robots, so it’s important that they are given the adequate time and resources they need to carry out their projects” which is a pointer to the fact that the sooner we all realise the need for flexibility for creatives, the sooner we would get the best of their abilities at work.
Our very own Giant and the brain behind The Giant Creative Brand, Oluwabukola Jegede also shared her thoughts on creativity and innovation, charging creatives to go the extra mile like they were made to, granting us a different lens to look at creativity with. She said “…know that what you have within you is not just a gift or a talent, but a tool to contribute to business, society and the economy. You are a force, you are valuable and you are needed all over the world.”
If we are being honest, we need to embrace our talents and come to terms with it, then “carry it on our heads” for people around us to appreciate it as much as we do just as they should.
This is just a snippet of what we have in The Giants Magazine 2.0, you have access to get the full tea, all you have to do is click here.
This is also just a glimpse of what we do at The Giant Creative Brand, apart from being branding geniuses, we are committed to serving the community, and luckily for you, we have so much more greatness in store for you.
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